During the 2010 FIFA World Cup, The Joint United Nations Program on HIV/AIDS (UNAIDS) launched the “Give AIDS the Red Card”, a campaign aimed at raising awareness around HIV infections and prevention of mother-to-child transmission of HIV. The campaign, which has been successful with involving high-profile team captains, athletes, and fans across the world, has called on all those involved to “celebrate life and support the global campaign to prevent mothers from dying and babies from becoming infected with HIV”.
UNAIDS has widened the campaign to other sporting events, including the FIFA Women’s World Cup in Germany, the All-Africa Games in Maputo, Mozambique, and the upcoming African Women’s Basketball Championships (Afro-Basket) in Mali.
With 3000 young people being infected everyday with HIV, UNAIDS is committed to the “Give AIDS the Red Card”; one that hopes to see the elimination of the HIV virus and a generation of HIV-free youth for the future.
As the campaign continues, football fans on October 9th, 2011, will be treated to a charity match played at the Luzhniki Stadium in Moscow, Russia. This match comes on the eve of the International Forum “MDG6 in Eastern Europe and Central Asia” which will be taking place from the 10th-12th of October in Moscow.
The match will feature politicians, musicians, celebrities, and former athletes, who will play together to focus attention on the need to raise funds and awareness, and to strengthen the HIV response for the 34 million people worldwide who are living with the virus.
Captained by UNAIDS Executive Director Michel Sidibe and Russian Presidential Aide Mr. Arkady Dvorkovich, the two sides will also host former stars such Luigi di Biaggio, formerly of Lazio Roma, Gianfranco Zola, who played for Napoli and Chelsea and Daniele Massaro, former player of AC Milan and a champion of the FIFA World Cup in 1982.
As one of the world’s most powerful communication tools due to its universal appeal and power of influence, UNAIDS continues to use sport to reach out to a large number of young people around the world, particularly since youth account for 40% of new HIV infections each year!








