The NBA has done much work over the last few years to expand into foreign markets, to revamp its growing image and to be continuously recognized as a legitimate organization in world sport. Well, as the saying goes, “With great power comes great responsibility”. The NBA knows all about handling such responsibility. Players and coaches in the NBA have made a concerted effort to give back through their community outreach program: NBA Cares. Global outreach, Player trips to foreign and remote locations, emphasis on education, youth, health and other issues makes the NBA Cares program one that puts social responsibility at the top of the agenda. Whether it is making a child’s dream come true, supporting campaigns that address sensitive issues such as HIV/AIDS, or simply giving fitness advice, tips and motivation through video clips (NBAFit), the program is successfully operating throughout the world to address important issues. Check out the NBACares website for further information, video clips, and volunteer opportunities: http://www.nba.com/nba_cares/
